The Eco District is not the only place to explore green initiatives and innovations at MRF. For car lovers, get up close access to the latest eco advances in the auto industry at MRF’s Eco:Drive. This year, the festival is spotlighting the following local car dealerships. Learn car brands throughout the festival site:




Green energy doesn’t have to mean dull performance.

Hyundai is one of America’s most fuel-efficient companies. They’re committed to being leaders in sustainability well into the future with lower-emission vehicles and a cleaner production process that will help preserve the environment. With vehicles like the Elantra, Sonata, Veloster getting over 30 miles to the gallon, you can look good while helping the environment. Hyundai implements recycling programs, helps build forests and helps to restore the habitats of endangered species. They aid in trying reduce air pollution and prevent global warming through education programs, cleaner production and green vehicle incentives. Hyundai doesn’t just make vehicles, they make a difference.”

Pictured: Hyundai Genesis Coupe


See how this American car company is merging fuel efficiency and great design into its latest models to create an unmatched driving experience.

Transformational design. Inspired. Original. Lincoln and Ford designers have a growing understanding of how the manufactured world can harmonize with the natural one. And because of their passion and commitment to driving, Ford’s new CMax Hybrids merge hybrid efficiency with real world performance.

Long Lewis Ford Lincoln will be on hand featuring the all new Ford C-Max Hybrid which can operate on battery power up to 62 mph. That can provide up to 47 city and 47 highway mpg. Other new vehicles with up to 40 mpg will be on display like the Ford Fiesta, Focus and Fusion Hybrid. Learn why Ford’s all new EcoBoost engine provides more torque, better horsepower and greater gas mileage, and is available in Ford’s F150, Escape, Explorer, Fusion Lincoln MKT and Lincoln MKS. So, take a tour. Try one on for size. Are you ready to eco:drive?

Pictured: Ford C-Max Hybrid

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Hoover Toyota

callout-prius-cWell-known for serving the Birmingham area, Hoover Toyota is one of Alabama’s oldest Toyota dealers, offering more than 20 years of sales, service and parts expertise to our customers. Our philosophy is to “give, give, give information.” Our Internet Sales Staff is dedicated to helping our online customer with every step of the car-buying process. We offer a variety of choices, help arrange financing and freely give out our aggressive pricing, and we work to take care of our customers after the sale, as well. In fact, our unique Red Carpet Program, which is free to all customers, proves this. We encourage you to contact us in any way you choose, and we will be more than happy to provide you with useful information.